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Experience you can use
30+ years of hands-on, progressive industry experience across restaurants, hospitality, and event planning.
The founder behind the work
Visionary Founder
Entrepreneur. Brand Architect. Community Builder.
Tia Jakes is the founder behind multiple ventures spanning branding, marketing, hospitality, events, media, automotive culture, and business development. Her mission is simple: turn ideas into experiences, brands into movements, and partnerships into opportunities.
BrandingMarketingHospitalityEventsMediaAutomotive CultureBusiness Development
Founder / Builder
About Tia
Make “it can’t be done” useful.
Tia Jakes is a strategist, operator, and brand builder who knows how to make a big idea work on a busy Tuesday.
For more than three decades, Tia has opened restaurants, created processes, led cross-functional teams, and helped multi-unit brands find the next level. Her approach is direct: get close to the work, see what is really happening, and build a better way forward.
Built for the people carrying the whole thing.
Business ownersEmerging brand conceptsNon-profitsAuthorsAthletesPodcastersRestaurant ownersHospitality entrepreneursDining concept developersEvent planning companiesMulti-unit restaurant operators
Why people bring Tia in.
Practical support for the decisions that shape the next five years.
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Growth with receipts
A proven track record of extraordinary revenue and operational growth for multi-unit, multi-brand businesses.
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Leadership that moves people
Visionary, motivational leadership that tackles high-stakes challenges and delivers results others thought were impossible.
A clear next step